Wild Sea: A Fresh & Fun Brand Experience
Published on
March 12, 2018
Topic
Archive
This restaurant specializes in a unique dining concept: serving boiled seafood directly in a bag, providing a rustic and hands-on experience. The client’s goal was to convey the freshness of seafood straight from the ocean while also building a brand that felt lively, enjoyable, and different from traditional seafood restaurants. The core challenge was to translate the feeling of being by the sea—wild, fresh, and fun—into a cohesive brand identity.
Our solution was to develop a brand that visualizes the feeling of a "wild sea" with a creative and enjoyable twist. The design and messaging focus on the themes of freshness and fun, using vibrant colors, dynamic typography, and playful illustrations that evoke the lively atmosphere of a coastal feast. This approach positions the restaurant as more than just a place to eat; it's a memorable experience that brings the freedom and joy of the sea directly to the customer.
