AT+: The Dynamic Digital Identity
Published on
October 5, 2023
Topic
Tender
AT+ is an electronics retailer dedicated to bringing the latest digital lifestyles and gadgets to its customers. The brand faced the challenge of distinguishing itself from competitors. The goal was to establish AT+ as a dynamic and agile brand that not only follows trends but also adapts to them quickly, positioning it as a leader in the fast-paced electronics retail space.
To visually convey AT+'s forward-moving attitude, we meticulously crafted twisting shimmerings and organic shapesas the key visual identity, symbolizing the new dimensions AT+ introduces to its customers. The continuous triangles within the design represent constantly commuting data units, which all point in one unified direction, illustrating AT+'s commitment to always moving forward and leading the way in the digital world.
