We designed a unique visual approach for Manulife's juvenile coverage, utilizing miniature toy aesthetics to help parents easily visualize and plan their children's financially stable future.
Manulife is strategically extending its insurance coverage to the juvenile market, operating on the belief that fostering early financial stability empowers young individuals to successfully build their own "little kingdoms" as they grow. The challenge was to communicate this long-term vision in an engaging and accessible way, allowing parents to clearly understand and plan for their children's financial well-being from an overarching perspective.
Our solution was to translate complex financial planning into an intuitive and appealing visual experience inspired by miniature toys. By creating designs that resemble detailed dioramas and toy landscapes, we provide parents with a charming, bird's-eye view of their child's potential financial journey. This miniature toy aesthetic allows parents to easily grasp and plan for various life stages, making the concept of securing a stable financial future tangible and empowering them to effectively build their children's "little kingdoms."
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