Prosperity
Day & Night

BACKGROUND

Chinese New Year is the most important time of the year. ‘May There always be Surplus All Time’ is one of the most common idioms people say during New Year days. Relatedly, Panerai is the brand who values time more than any other brand, wishing their customers wealth and more.

In the Chinese culture, fish is the symbol of wealth, and we do not want to miss that in our red pockets! This year, we added some special touch with glow-in-the-dark ink printing on the graphic of the fish – shines during the day, glows at darkest night.

Day or Night, Prosperity in Anytime!