Visualizing
Financial Info
BNP Paribas
CLIENT
BNP Paribas
AGENCY
Havas Media
ROLE
Social Media / Illustrations
BACKGROUND
BNP Paribas Group is a leading European bank, strategically developing its franchise in the Asia Pacific region. It is a bank which strives to make banking easier, more practical and better adapted to the digital world.
A series of informative Q&A Campaign is launched to familiarize BNP Paribas with the Hong Kong local market, it focuses on digital interaction with the target audiences through social media.
Our role is to convey the attitude of BNP Paribas to the Hong Kong market through a set of lively illustrations, visualizing common questions about the financial situations that are usually raised by the people. We try to bring the brand closer to its target audience and narrow the gap between a bank and its customers.
⟶ Check out the illustrations!
