We designed exquisite Mid-Autumn Festival packaging for Panerai's 2018 P.2005/GLS timepiece, mirroring its celestial precision through multi-layered paper craftsmanship and printing effects that evoke the sun and moon.
As the 2018 Mid-Autumn Festival approached, Panerai sought packaging for their newly released P.2005/GLS watch that matched its exceptional craftsmanship. The brief highlighted the watch's intricate design, reflecting the meticulous correlation between the sun, moon, and time, and aimed to connect with the festival's themes of family unity under the fullest moon, akin to ancient wisdom regarding moon phases and precise timekeeping.
Our solution was to translate Panerai's philosophy of precision into the artistry of paper craftsmanship. We meticulously deconstructed the watch's complex design into three intricate layers of artwork, applying various sophisticated printing effects to the packaging. This allowed us to symbolically represent the sun and moon, ensuring they "shine in the universe of Panerai watches" and creating a tactile experience that echoes the horological precision within.
