As a long-term agency partner, we help Manulife produce clear and brand-consistent communications across a wide range of branded items to effectively illustrate complex financial products.
Manulife, a leading financial services provider, regularly launches new products that require detailed and easy-to-understand communications. The main challenge in this ongoing partnership is to simplify complex financial information and present it in a way that is both educational for the customer and consistent with the Manulife brand identity, which is crucial for building customer trust and recognition.
Our solution is a sustained, collaborative partnership focused on creating a unified visual language across a multitude of Manulife's branded materials. We meticulously ensure that every visual element, from initial image selection to the final illustrations, is strictly on-brand. We develop clear and accessible visuals that break down each product’s key features, benefits, and mechanics. By meticulously applying Manulife’s brand guidelines to every communication touchpoint, we ensure a consistent and professional look that reinforces the brand's identity, effectively simplifying complex information while maintaining brand integrity.
