A social media campaign for BNP Paribas Group in Hong Kong, utilizing lively illustrations to make complex financial topics engaging and relatable for the local market.
As a leading European bank, BNP Paribas Group is actively expanding its presence in the Asia Pacific region, with a strong focus on digital innovation to make banking more accessible. To better familiarize themselves with the Hong Kong market, they launched a dynamic campaign designed for digital interaction via social media.
We developed a creative visual language to resonate with the Hong Kong market, transforming common financial questions into engaging and relatable stories. Our solution involved creating a series of lively illustrations that visualize typical financial scenarios and queries. Through these compelling visuals, we aimed to effectively convey BNP Paribas's approachable attitude, bridging the gap between the bank and its customers, and bringing the brand closer to its target audience.
