The New Sichuan
YVONNE’S NOODLE
CLIENT
Yvonne’s Noodle
ROLE
Brand Identity / Illustrations
BACKGROUND
Yvonne’s Noodle sells the most traditional northern Sichuan cuisine in the southern city. The small shop strives to deliver the best quality, therefore focuses on crafting the seasoning, the sauce and nothing more than noodles.
Our challenge is to bring the traditional-look-alike cuisine into the younger generation of Hong Kong. How to break the old-school impression of traditional cuisines?
We combine the extracted traditional Chinese elements with a touch of humour – imagine surreal scenarios of eating noodles and visualise them with a set of mascots and put them together.
The result was loved by our client and their customers. We constructed a larger picture of different little stories about noodle-eating which create a nice laugh. The illustrations also attracted the eyes of the younger generation who constantly search for humour within their everyday meals.
